Sriraja Panich is the brand name of one of two Sriracha sauces created by Saowanit Trikityanukul’s family. The family sold the brand to Thaitheparos, Thailand’s leading sauce company, in the 1980s. The brand has struggled to gain a foothold in the U.S., where the Huy Fong Rooster brand of Sriracha, created by Vietnamese-American David Tran, reigns supreme.