Public broadcasting is one of the most valued and esteemed media brands in the country. To be a corporate sponsor of WJCT is to be associated with its mission: to enrich the human experience by celebrating human diversity, encourage joyful learning, promote civic participation and empower citizens to improve the quality of their lives.
Public broadcasting attracts premium viewers and listeners. Many public broadcasting viewers and listeners do not spend a great deal of time with traditional commercial broadcasting. And they are drawn to public broadcasting’s exceptional programming in drama, music, education, history, science, news and information. Since programs run without interruption, the viewer’s and listener’s experience is more intense, intimate, and involved. And their feelings about public broadcasting programming translate directly into feelings about its sponsors.
Click on the links below to learn about sponsorship benefits of WJCT’s programming, extensive reach and coverage, audience demographics and creative guidelines.
