Reach the Audience that Counts…
WJCT Public Television Viewers
How Do Prime Time Viewers Compare?
WJCT attracts an audience most notably distinguished by its education excellence and professional success. Viewers are affluent, active consumers, business leaders, and involved in their communities. 71% of our viewers are ages 25-64.
The following provides an overview of who watches public television.
Viewers are affluent and active consumers
- 12% have a household income of $100,000+
- 24% have a $75,000+ household income
- 71% adults – age 25-64
- 18% have traveled abroad in the past 2 years
- 43% now own 2 vehicles
- 25% plan to remodel their home within the next 12 months
- 37% attended opera/symphony/theater in the past 12 months
- 37% plan to buy glasses/contact lens in the next 12 months
- 72% homeowners
- 65% participated past 12 months – lawn/gardening
Viewers value education
- 34% have at least one college degree
- 13% have an advanced degree
- 45% bought 12+ books last year
- 81% have one or more computers at home
Viewers are decision-makers & opinion leaders
- 25% are professional/technical/proprietor/managerial
- 8% influence business banking decisions
- 19% influence purchase of office supplies and equipment
- 20% plan to buy a home during the next 2 years
- 22% exercised 12+ times in a health club last year
- 25% plan to buy car/van/truck/SUV
- 84% voted in local, state, national election in the past year
Viewers use financial services
- 20% have liquid assets (cash/stocks/CD’s/etc.) of $100,000+
- 22% traded stocks/bonds/securities during past year
- 44% are members of a credit union
- 31% have car loan
The Media Audit Jan – Feb 2005
Reach the Audience that Counts
89.9 FM WJCT Public Radio
How Do WJCT Listeners Compare to First Coast Residents?
WJCT attracts an audience most notably distinguished by its education excellence and professional success. Listeners are affluent, active consumers, business leaders, and involved in their communities. 54% of all listeners are ages 25-54 with a median age of 50, 37 of which are 35-54.
The following provides an overview of who listens to public radio.
89.9 Listeners are affluent and active consumers
- 23% have a household income of $100,000+
- 36% have a $75,000+ household income
- 35% plan to buy personal computer/equipment
- 87% more likely to spend $30,000+ on a new car purchase
- 78% current homeowners
- 81% participated past 12 months – lawn/gardening
- 26% plan to remodel their home within the next 12 months
- 54% attended opera/symphony/theater in the past 12 months
- 57% adults age 25-54
- 68% adults age 25-64
89.9 Listeners value education
- 60% have at least one college degree
- 31% have an advanced degree
- 53% bought 12+ books last year
- 90% have one or more computers at home
89.9 Listeners are decision-makers & opinion leaders
- 39% are professional/technical/proprietor/managerial
- 11% influence business banking decisions
- 22% influence purchase of office supplies and equipment
- 21% plan to buy a home during the next 2 years
- 39% exercised 12+ times in a health club last year
- 30% plan to buy car/van/truck/suv
- 91% voted in local, state, national election in the past year
89.9 Listeners use financial service
- 32% have liquid assets (cash/stocks/CD’s/etc.) of $100,000+
- 70% investors – have CD’s/IRA’s/401K’s
- 39% are members of a credit union
- 68% use banking services
The Media Audit Jan – Feb 2005
