Instead of lengthy pledge periods,
WJCT gives back primetime to First Coast viewers

Public broadcasting stations across the country have been experimenting with alternatives to the weeks-long, on-air pledge drives that have traditionally been the center of fundraising efforts. Beginning January 2017, WJCT began airing messages simply asking viewers to become members or renew their support of our iconic, prime time programs. If we can increase support for our prime time programming, we will be able to shorten our quarterly pledge drives. Please show your support for WJCT and make your donation today!